An Engaging Voice
This business of creating marketable art is, like anything, an ongoing learning process. Learn to draw, learn the tools of the trade, learn to connect, learn to self promote, learn to contract…But the most challenging course to date, is learning to create in a compelling voice that will, by virtue of authenticity resonate and engage with a purchasing audience.
The ground breaking Tom Peters article, The Brand Called You, from Fast Company, written in 1997, is still widely referenced and highly relevant. He instructs us to answer the big, overwhelming, yet essential question, “What is it that my product or service does that makes it different?” And then, he clobbers us with, “If your answer wouldn’t light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or — worst of all — if it doesn’t grab you, then you’ve got a big problem.”
In order to address the questions put forth in Tom’s article, I think we need to take a step back and get clarity on that all important personal, compelling, engaging artistic voice.
Tod Henry writes in the Accidental Creative Blog, “Our voice is the thing that is being called out of us in the midst of our work. It is the underlying why of our passion, even if we’ve never considered it. It is there, like a stalking lion, waiting for opportunity to pounce.”
So, today I commit to investing in my continuing education by responding to the 10 questions outlined in Tod’s article.
- What angers you?
- What makes you cry?
- What have you mastered?
- What gives you hope?
- As a child, what did you want to be when you grew up?
- If you had all the time and money in the world, what would you do?
- What would blow your mind?
- What platform do you own?
- What change would you like to see in the world?
- If you had one day left, how would you spend it?
Check out his blog, podcast, book…he has lot’s of inspiring things to share.